Exciting changes ahead for Broadlink and our customers as we restructure the business and look forward to a new year full of growth and development.

Dear Customer,

From the team at Broadlink – Compliments of the Season. I hope you are well rested and ready for the coming challenges and opportunities that 2020 will undoubtedly bring.

After a difficult and uncertain year in 2019, I am happy to announce that Broadlink now goes into 2020 with new development and growth plans tailored to meet the needs of our customers and partners.

Moving Away from Rain Group

After many years of close association with our previous parent WBS (now Rain Group), we are parting ways through a process to fully break-away from Rain and establish the business as an independent, standalone Internet Services Provider. As part of this change, we will migrate all customers away from the existing fixed wireless network (managed and owned by Rain) onto a new, more resilient and stable fixed wireless and fibre network.

This move will take place during the timeframe January 2020 through May 2020. As part of this migration we will be offering better pricing, better network services and a new, fresh, customer service experience. Our Fibre Backbone, Core and associated infrastructure services will also move away from Rain. These will now be brought to you via our strategic partnership with CipherWave Group. CipherWave are renowned for their innovative and resilient network infrastructure and this partnership will bring about innovation, choice and fresh thinking in this highly competitive ICT marketplace.

Migration Ahead

For those customers on our WDSL and MetroNet services, we will be migrating these services to new MetroNet, BroadNet and Fibre services (subject to availability). There will be no cost associated with the migration and we are confident that the commercial offers available to you will make the process extremely compelling and straight forward. Our account managers will be in contact to brief you on the implications, new pricing and the options available to you.

Products

We are refreshing our entire product range with a range of packages built around connectivity, voice and security (Our SD-WAN proposition will likely be launched later in 2020). With this refresh will come new pricing and channel initiatives.

Direct Customers

Our Direct Customers are vitally important to Broadlink. We remain fully committed to bring to our existing direct customers the most resilient and cost-effective solutions available.

Channel Strategy

We are introducing a renewed focus on our Channel Partnerships for our business growth strategy.

Our Channel Partners will be Broadlink’s primary focus and as such we are introducing a highly competitive Wholesale Business Model, with new and revised products. Our account management team will bring you fully up to date with what’s available and the associated product and services roadmap.

Customer Care and Support

Customer Care and Support is Broadlink’s primary priority. We aim to exceed customer expectations, ensuring customer satisfaction. Broadlink is committed to be far more customer centric and responsive. We aim to set new support standards and our desire is to meet every requirement our customers might have in the quickest and most efficient manner.

Broadlink 2020

I’d like to take this opportunity to thank you for your support in 2019. I know there was a lot of uncertainty around Broadlink. I am, however, happy to state that we are firmly back in business and will repay the loyalty you have shown to us in the appropriate manner. The first six months promises change, I hope you will embrace the changes as we intend to and I look forward to engaging with you directly along the way.

Should you have any questions feel free to contact our customer interaction centre on 087 727 0000. Alternatively, one of our account managers will be in contact soon to initiate the change process applicable to you and your business.

Yours sincerely,

                                               

Owen Rodgers

CEO

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